Why Consolidate on Pantheon 

With no plans for immediate web property consolidation across the brands, the websites would continue running independently of each other on their legacy platforms. Employ’s web development and digital marketing agency 3 Media Web recommended moving all of Employ’s sites to the Pantheon platform. 

From the business perspective, “it was not just about having everything in one place for ease of use and accessibility. It was also a cost-saving exercise for us,” said Spano. 

Consolidating on Pantheon with 3 Media Web brought in about $20,000 a year in hosting savings. We also knew Pantheon was best of breed, so it was a real win. On top of that, having all of the hosting monitoring in one centralized location, pushing right into our Slack channels, provided real-time notifications in the event of any downtime.”

- Samantha Spano, VP of Marketing at Employ

From the agency’s perspective, Pantheon was a natural choice because of the superior web development workflows. Some of Employ’s brands have internal development teams so working on the same site using different platforms “can just be chaos,” said Step Schwarz, Director of Technology at 3 Media Web. “Pantheon’s Multidev environments and Dev, Test, Live workflow really simplify the process so multiple teams can work at the same time without stepping on each other’s toes.”

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How Downtime Impacts Marketing

It’s a common misconception that downtime is a web team’s problem. It's everyone's problem. With companies like Employ where the sales pipeline heavily relies on digital marketing campaigns and initiatives, losing traffic in the event of an outage means potential revenue loss. 

Previously VP of Marketing at JazzHR, Spano remembers the brand’s bad experience with a legacy provider. “We were having uptime issues with our previous partner. Not only were we missing out on critical demand, but our customers were also having trouble accessing our application because they were used to going to our main marketing site to log in to JazzHR.” That created unnecessary pressure on the customer experience teams to keep their customers happy when they needed critical hiring activities to be completed.

The SMB world moves very quickly so the lead volume through our website was always very high. When we switched to Pantheon with 3 Media Web, JazzHR was suddenly faster to load, and we no longer had uptime hiccups.”

- Samantha Spano, VP of Marketing at Employ

The site scored 99 on Google's Core Web Vitals, some of the most critical metrics around web user experience. To improve the score, 3 Media Web implemented Pantheon’s caching solution, used the content delivery network and optimized imagery that were weighing down the site. The traffic went up from an average of 170,000 to 225,000 monthly users. 

3 Media Web’s goal is to replicate these achievements with the rest of the brands under Employ’s umbrella to help the recruiting software enterprise accelerate growth and set the stage for continuous expansion.